Design and animation on this one while at Mass Market with Jens Mebes and Andreas Berner. A sleek and minimalistic approach for Molson. The problem and solution to all of life’s issues: beer, of course. Perhaps not Molson beer however—which would have to be the nicest beer ever.

This one takes you on a ride through stylized splashes of amber ale. Its golden hues contrast, reflect, bend, and kaleidoscope through space and time. It’s a high-contrast affair, with reflections to boot. Some might even say premium.

I hope a six-pack can still stay under $20 in New York City.