To support TNT’s push for a fresh network identity with Juniper Jones, I developed this visual direction and designed this here series of frames. Inspired by silver plate photography, the aesthetic is rooted in richly textured, desaturated imagery, punctuated with subtle pops of color to guide the eye and add contrast.

The textures are gritty and atmospheric, with layers of particulate matter and soft noise lending a physical sense of depth to each frame. Bold, modern typography anchors the approach, offering a clean counterbalance to the layered, moody visuals. The result feels cinematic, tactile, and emotionally resonant.