Fun one at Sibling Rivalry. Lauren Hartstone at the helm for a remix of the John Baldessari piece by Rel and Joost, this one for NYC tech giant B&H, proved to have similarly successful results.

Check out these metrics: the B&H campaign was one of YouTube’s Top 10 TrueView Ads for 2019, as listed in AdWeek, with over 157 million views. The campaign delivered above-industry benchmark lifts in brand awareness and ad recall, 67 percent and 65 percent respectively, proving that a performance-focused campaign can also have a strong impact.