Ink is a visually poetic ad promo created for T. Rowe Price by JWT New York and brought to life at Psyop. The spot is a stream of animated ink that takes you through a world of metaphor. Fluid transitions morph ink into objects, evoking a sense of constant transformation and connection.

With the compositing and finishing, I helped integrate 3D animations together with more analogue elements, adjusting lighting, texture, and timing along the way. The focus here was to make each transformation feel smooth and immersive, enhancing the visual rhythm and cohesion of the piece.