Johnson & Johnson

Demand More

Directed by Andre Andreev at Dresscode, I was involved from the pitch through delivery, helping craft the graphics, visual effects, transitions, and overall motion package built around a modular grid system.

The grid was designed to hold large stretches of footage together in one consistent container, adding a bit more structure without feeling overly graphic or heavy-handed.

As a system, I quite liked how manipulating just the structure of both the spatial arrangement and the timing offsets of footage within the grid were able to create sequences of nice pattern and rhythm.

This became surprisingly flexible and scalable. Layers within layers,  space and time working together, driving the flow of the universe, the 4th through 11th dimensions visualized and the spacetime continuum….continues!