Contributed to the S3 roll-out of the Lincoln By Design series, designing and animating a flexible content system used across a set of short films and promotional updates highlighting new features in the campaign.

Each piece focuses a specific detail, from Horizon Lines (bringing the outside view into the dashboard experience), to BlueCruise (hands free driving), to First Impressions (upgraded entry lighting and welcome moments), along with comfort and safety features like a smoother ride and assisted lane change detection.

Built with social in mind first and ultimately rolled out across multiple formats and placements. I designed and animated a bunch of illustrative graphic moments across each film giving the overall campaign a tactile design language that could flex from film to film while still feeling like one cohesive set.